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Genesis Empire
Micromobility for NYC in 2040
An autonomous micromobility solution for young professionals commuting from the Bronx to Manhattan to facilitate the transition between stressful work life & disconnecting at home.
NYC Trends Background


User
Ellie Rodriquez-25 y.o.
Ellie is an ambitious, young architect who wants to play a more
prominent role at her design firm. In the mean time, she is trying to live cheaply while still focusing on her health and fitness.
Commutes from the Bronx to design firm job
Doesn’t own a car, commutes by bike or subway
Doesn’t have much time or money
Would like a more stress-free, private means to get to work and travel
Demotivations: potholes, hostile drivers and law enforcement, safety,
weather, traffic
Hobbies: Paddleboarding, the Beach, anything creative and hands-on
Initial Task Flow Analysis

Branding

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Detail
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Comfort
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Modern but Classic Style
GENESIS

Moodboard & Project Interests
Aesthetic Direction: Art Deco meets Cyber Punk

Original Package


Layout & Initial Ideation

Physical Prototype

Introduction to Gravity Sketch & Initial Prototypes

Ideation & Details

Physical Prototype

Gravity Sketch Ideation

Concepts

Concept Refinement

Color Blocking: Round I

Gravity Sketch Validation


Color Blocking and CMF

Gravity Sketch Refinement

Detail Refinement: Lighting and Coffee Maker
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Details Refinement: Interface & Vehicle Controls

CMF & Features

Gravity Sketch Final Direction
Gravity Sketch Final Direction

Lighting Arrangements

Interface Details

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